think beyond the rent roll

Asset Management - Thinking Like an Investor - Brad Randall

Great property management goes beyond collecting rent and handling maintenance. Learn to see the property through an investor’s eyes and understand how everyday decisions influence performance, returns, and long-term value.
  • See Properties Through an Investor’s Lens
  • Connect Daily Decisions to Asset Performance
  • Understand the Numbers That Drive Value

4 Courses


Self-Paced 

Certificate Awarded


🧠 Start Thinking Like Your Clients and Learn What's Important to Them 

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Who This is For

Property Managers Ready to Think Bigger
Leaders Responsible for Portfolio Performance
Team Members Working Directly With Owners
Professionals Growing Into Asset Management

What You'll Learn

How Investors Evaluate Property Performance

How Operations Influence Returns and Asset Value

How to Make Decisions With Ownership in Mind

Asset Management Training

Earn Your Certificate of Completion 

Add this Certificate of Completion to your professional profile and demonstrate your understanding of investor-minded property management.
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THINK BEYOND THE RENT

They Started Exactly Where You Are.

★★★★★
“Changed how I look at properties.”
JP
Business Development
★★★★★
“Helped me understand the numbers owners actually care about.”
Vincent N.
Accountant
★★★★★
“Helps to think beyond day-to-day operations.”
Lilly H.
Portfolio Manager

Start Thinking Like an Investor 

Keep Building Your PM Expertise

Start Your Professional Track

“Great property management turns everyday decisions into long-term wealth—for owners, residents, and communities.”
Brad Randall, CPM®
Meet the Instructor

Brad Randall

Bradley “Brad” Randall is the owner and operator of Welch Randall Real Estate and Property Management, a Utah-based firm specializing in single-family rentals, small multifamily and commercial properties, and dozens of residential and commercial HOAs across the Wasatch Front.

With a degree in Facilities & Property Management and a master’s degree from Brigham Young University, Brad blends hands-on operational experience with academic rigor. He has taught property management courses at BYU, serves as a national instructor for IREM, and works with investor clients to build, analyze, and grow portfolios that perform over the long term. 

Real-World Results

  • Owner & operator, Welch Randall Real Estate and Property Management, overseeing ~450 rental properties and 4,000+ HOA units in Utah 
  • 2023–2024 Regional Vice President, IREM Region 8, supporting chapters across AZ, CO, NV, NM, and UT 
  • Former Board Chair, Rental Housing Association of Utah and NARPM Chapter President, with 10+ years of industry board service 

Frequently Asked Questions

How long does certification take?

Completion time depends on your pace. Most participants finish within a structured but flexible timeframe.

How will this Professional Track help me?

When you have a greater understanding of what is important to your clients, you can build a stronger relationship and serve them better. Being praactive beats reatcive everyday. 

What is different between this Professional Track and the Foundations?

The Foundations Intro to Asset Management is the first step. It's an overview of Asset Managemnet. This Professional Track is a deep dive into terminology, calculations and concepts.