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INTRODUCING THE OWNER EXPERIENCE MANAGEMENT CERTIFICATION
FOR BUSINESS DEVELOPMENT PROFESSIONALS

Love at First Impression: Close More Leads & Win the First 30 Days.

Join Lior Abramovich of Blanket , the first-ever AI Owner Experience Management Platform, for a free live event. Learn how BDM professionals can close more leads and win the first 30 days with the Owner Experience Management Certification – the industry's first Client Success training program.

Tue, Aug 18th · 1:00 PM ET

Live Webinar

Replay for registrants

Starts in

Lior Abramovich

Co-Founder & CEO, Blanket

AUG

Tuesday, Aug 18, 2026

1:00 PM ET · 45 min + live Q&A

No cost · Replay sent to everyone who registers

Generate and Close More Leads

Every client-facing role can benefit from managing the owner experience. Join us to learn how business development professionals can use Owner Experience Management to level up their performance and crush their quotas.

01: ATTRACT

Channel Playbooks

Learn the messaging and marketing playbooks that pull in Intentional Investors, Unintentional Investors, and Accidental Landlords.

02: QUALIFY

The Discovery Gap

Why discovery calls leak revenue and how to spot the 3 owner personas in your first qualification call.

03: WIN

Persona-specific Closes

The different message, cadence, and close that wins each owner persona.

04: GROW

The Second Sale

How business development leads the expansion motion that turns existing clients into brokerage, referral, and portfolio-growth revenue.

Stand out Among Your Peers

Client Success is more than "quality service." It's a high-touch, outcome-focused strategy primarily used in professional services to build personalized, long-term business partnerships. And it's a function the residential property management industry is missing.

This event also covers how to enroll in the Business Development track of the Owner Experience Management Certification. Completing the certification sets BDMs apart from their peers with first-of-its-kind training, and owner-facing credentials that prove to prospects that you're invested in their success.

Meet Your Instructor

Lior Abramovich

Co-Founder & CEO, Blanket

Lior Abramovich has over a decade experience in the single-family rental market. He led acquisitions and business development for a national Build-to-Rent operator where he closed over $200 million worth of acquisitions for over 1,000 individual investors. In that role, he talked to SFR owners every single day. He learned what they love, what they hate, and what makes them sign. Now, he’s the Co-Founder & CEO of Blanket, using that knowledge to help property managers sign more clients, keep them for longer, and generate more revenue per door.

10+ yrs

In single-family rentals

$200M+

Acquisitions closed

1,000+

Investors served

Agenda

THE AGENDA

Welcome and Overview

0-5 min

The BD Problem

5-15 min

Market Context for BD and Marketing Playbooks

15-25 min

Owner Persona-specific Closes

25-35 min

The Sales-to-Onboarding Handoff

35-45 min

Expansion: The Second Sale

45-55 min

Enrollment and Next Steps

55-60 min

In This Session