INTRODUCING THE OWNER EXPERIENCE MANAGEMENT CERTIFICATION

From Lead to Loyal: Get More from the Owner Relationship & Show Clients You Care.

Join Lior Abramovich of Blanket, the first-ever AI Owner Experience Management Platform, for a live session on how property managers can get more out of the owner relationship and differentiate their business with the Owner Experience Management Certification – the industry’s first Client Success Training Track.
Tue, Aug 4 · 1:00 PM ET
Live Webinar
Replay for registrants
Starts in

Lior Abramovich

Co-Founder & CEO, Blanket
AUG
4
Tuesday, Aug 4, 2026
1:00 PM ET · 45 min + live Q&A

No cost · Replay sent to everyone who registers

Get More from the Owner Relationship

Owner Experience Management is the practice of continually optimizing the owner relationship for mutual growth and retention. It’s a systematic approach to attracting high-quality leads, turning them into lifelong clients, and making more per door.

This session provides a high-level overview of the Owner Experience Management framework. You’ll walk away with a better understanding of:

01 · ATTRACT

The Differentiator

Why client success is more than service quality and how it differentiates your PMC.

02 · RETAIN

Create Lifelong Clients

Earn loyalty by creating win-wins at each of the 6-stages of the Owner-PM Relationship.

03 · Expand

Persona-based Playbooks

Learn the 3 owner personas, how each thinks, and what gets them to sign.

Show Owners you’re Invested in their Success

For decades, residential property managers have competed primarily on price in a “race to the bottom.” As margins shrank, so did the ability to invest in the owner relationship, and owners were left feeling like an afterthought.

In this environment, owner churn emerged as a defining challenge of the industry, revenue stayed locked up in the owner relationship, and property management became a commodity.
Learning to manage the owner experience changes all that. This session also covers:
  • The ROI of the Owner Experience Management Certification 
  • The three role-specific tracks inside the certification
    • Broker/Owners
    • Business Development
    • Property Managers
  • How to get your team and your company Client Success Certified and earn your owner-facing credentials.

The Full Run Of Show

One focused hour: Lior teaches the playbook live, answers your questions, then opens an offer reserved for people on the call.
THE AGENDA

The State of Property Management in 2026

0-5 min

The Shift: From Vendor to Trusted Advisor

5-15 min

The 6-stage Owner Experience Lifecycle

15-25 min

The 3 Owner Personas

25-35 min

The 3 Owner Experience Management Certification tracks

35-45 min

The ROI of Owner Experience Management

45-55 min

Enrollment and Next Steps

55-60 min
Meet Your Instructor

Lior Abramovich

Co-Founder & CEO, Blanket
Lior Abramovich has over a decade experience in the single-family rental market. He led acquisitions and business development for a national Build-to-Rent operator where he closed over $200 million worth of acquisitions for over 1,000 individual investors. In that role, he talked to SFR owners every single day. He learned what they love, what they hate, and what makes them sign. Now, he’s the Co-Founder & CEO of Blanket, using that knowledge to help property managers sign more clients, keep them for longer, and generate more revenue per door.

10+ yrs

In single-family rentals

$200M+

Acquisitions closed

1,000+

Investors served

In This Session

From Lead to Loyal: Get More from the Owner Relationship & Show Clients you Care.

Free, live, and built for property managers ready to own the owner relationship.

Tue, Aug 4 · 1:00 PM ET ·Live on Zoom · Replay sent to everyone who registers