Executive Master Class

Growth Blueprint: The Winning Formula for Broker/Owners in 2026

Practical sales and operations playbook to scale your property management company, increase revenue, and streamline operations.
Format

Live,
Instructor-Led

Program Duration

June 10 - July 8

Instructor

Ben Smith, BrightReach

Cohort Size

16 Participants

 Certificate

Awarded Upon Completion 

Tuition 

$195

"The name BrightReach represents bringing light to those who need a guide on their journey. Individuals and companies can achieve their goals with the right strategy, systems and mindset."
Ben Smith, Founder, BrightReach Sales
Meet the Instructor

Ben Smith

Ben Smith is the founder of BrightReach Sales and has spent 13 years in sales across industries before finding his way to property management in 2018. He joined a startup in Raleigh, NC that few people had heard of. By 2023 it was a household name in the industry.

In his last two roles as Director of Sales for property management vendors, Ben helped build and execute business development strategy from scratch — creating the messaging, systems, and process that moved companies from unknown to recognized.

He started BrightReach in 2025 to give property management operators direct access to that same work

Real-World Results

  • 13 years in sales across industries and product lines
  • Property management industry experience since 2018
  • Built and scaled sales operations for two PM industry vendors, including one from startup to household name
  • Founded BrightReach Sales in 2025, focused exclusively on growth strategy for property management operators
Live online

What's Included

Limited to 16 students, this cohort-based Master Class brings together a small group of property management operators and their teams for a focused, hands-on working session.
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  • Dedicated Community Channels
    Collaborate with Ben and your peers in guided discussions focused on real growth challenges in your operation.
  • Content and Facilitation
    Work through the five pillars of the BrightReach Growth Blueprint with Ben's direct instruction and real-world examples from the property management industry.
  • Tools & Templates
    Walk away with plug-and-play resources for building your ICP, structuring your pipeline, running your BDM, and executing a 90-day growth plan.
  • Feedback & Future Topics
    Share your input to help shape future sessions, tools, and advanced training.

Frequently Asked Questions

Who is this Masterclass designed for? 

This cohort is built for professionals across the entire property management spectrum who are ready to shift from an "Operator" to an "Investor" mindset:
  • Brokers & Owners
  • Property Managers
  • Assistant PMs
  • Leasing Agents
  • Maintenance Coordinators
  • Customer Service Representatives

Is there a limit on cohort sizes?

Yes. To ensure every participant can engage directly with the instructor and receive personalized feedback on their "Real-World Results," we cap our Masterclasses at 12 participants. This intimacy allows for deep-dive discussions that larger webinars simply can't offer.

How does a Masterclass differ from a Professional Track?

While Professional Tracks (like the Monica Gilroy Compliance Shield) are self-paced video series, Masterclasses are live, cohort-based experiences. You are learning in real-time with an industry expert like Brad Randall, participating in office hours, and engaging in peer-to-peer discussion. It is the difference between reading the manual and joining a high-level coaching session.

What kind of "Tools & Templates" are included?

Our goal is immediate ROI. For example, in the Asset Management Masterclass, you receive proprietary financial calculators and decision-making frameworks. These aren't generic PDFs; they are the actual tools our instructors use in their own firms to maximize property value.

What happens if I miss a live session?

We understand that property management doesn't stop for class. All live sessions are recorded and uploaded to your Masterclass Dashboard within 24 hours. However, we highly recommend attending live to take advantage of the Q&A and real-time feedback from the instructor.

Is this for individuals or can I enroll my whole team?

Both. You can purchase a single seat or select "Buy Additional Seats" to enroll your leadership team. If you are a Partner Campus subscriber, your team may receive priority access or discounted tuition depending on your subscription tier.

Will I receive a formal certification?

Yes. Upon successful completion of all live sessions and learning activities, you will be awarded a PMUniversity Masterclass Certificate. This digital credential is proof of advanced competency and is a powerful addition to your professional portfolio or LinkedIn profile.

BrightReach Growth Blueprint: The Masterclass