Executive Master Class

Asset Management vs Property Management: Thinking Like an Investor 

Learn the key differences between asset and property management and shift your mindset from landlord to investor to maximize long-term property value.
Format

Virtual Instructor-Led

Program Duration

Instructor

Brad Randall, CPM

Cohort Size

12 Participants

 Certificate

Awarded Upon Completion 

Tuition 

$345

“Great property management turns everyday decisions into long-term wealth—for owners, residents, and communities.”
Brad Randall, CPM®
Meet the Instructor

Brad Randall

Bradley “Brad” Randall is the owner and operator of Welch Randall Real Estate and Property Management, a Utah-based firm specializing in single-family rentals, small multifamily and commercial properties, and dozens of residential and commercial HOAs across the Wasatch Front.

With a degree in Facilities & Property Management and a master’s degree from Brigham Young University, Brad blends hands-on operational experience with academic rigor. He has taught property management courses at BYU, serves as a national instructor for IREM, and works with investor clients to build, analyze, and grow portfolios that perform over the long term. 

Real-World Results

  • Owner & operator, Welch Randall Real Estate and Property Management, overseeing ~450 rental properties and 4,000+ HOA units in Utah 
  • 2023–2024 Regional Vice President, IREM Region 8, supporting chapters across AZ, CO, NV, NM, and UT 
  • Former Board Chair, Rental Housing Association of Utah and NARPM Chapter President, with 10+ years of industry board service 
Live online

What's included

Instructor-led session with property management experts and operators. Coaching, connection, decision-making, change management, and team performance.
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  • Dedicated Community Channels
    The instructor will guide discussion, share resources, and prompt investor-level reflection on real estate decisions.
  • Content and Facilitation
    Engage with interactive lessons, examples, and practical exercises to help you think and act like an investor—not just an operator.
  • Tools & Templates
    Access worksheets, financial calculators, and decision-making frameworks you can apply directly to your property or portfolio.
  • Feedback & Future Topics
    A short survey at the end of the course will help shape future modules, resources, and advanced real estate learning topics.

Masterclass Content

Frequently asked questions

Who is this Masterclass designed for? 

This cohort is built for professionals across the entire property management spectrum who are ready to shift from an "Operator" to an "Investor" mindset:
  • Brokers & Owners
  • Property Managers
  • Assistant PMs
  • Leasing Agents
  • Maintenance Coordinators
  • Customer Service Representatives

Is there a limit on cohort sizes?

Yes. To ensure every participant can engage directly with the instructor and receive personalized feedback on their "Real-World Results," we cap our Masterclasses at 12 participants. This intimacy allows for deep-dive discussions that larger webinars simply can't offer.

How does a Masterclass differ from a Professional Track?

While Professional Tracks (like the Monica Gilroy Compliance Shield) are self-paced video series, Masterclasses are live, cohort-based experiences. You are learning in real-time with an industry expert like Brad Randall, participating in office hours, and engaging in peer-to-peer discussion. It is the difference between reading the manual and joining a high-level coaching session.

What kind of "Tools & Templates" are included?

Our goal is immediate ROI. For example, in the Asset Management Masterclass, you receive proprietary financial calculators and decision-making frameworks. These aren't generic PDFs; they are the actual tools our instructors use in their own firms to maximize property value.

What happens if I miss a live session?

We understand that property management doesn't stop for class. All live sessions are recorded and uploaded to your Masterclass Dashboard within 24 hours. However, we highly recommend attending live to take advantage of the Q&A and real-time feedback from the instructor.

Is this for individuals or can I enroll my whole team?

Both. You can purchase a single seat or select "Buy Additional Seats" to enroll your leadership team. If you are a Partner Campus subscriber, your team may receive priority access or discounted tuition depending on your subscription tier.

Will I receive a formal certification?

Yes. Upon successful completion of all live sessions and learning activities, you will be awarded a PMUniversity Masterclass Certificate. This digital credential is proof of advanced competency and is a powerful addition to your professional portfolio or LinkedIn profile.

Ready to Master the Investor Mindset?